BIELLA, Italy — October 19, 2022 — The SS24 collection takes the stage in Amsterdam in the name of sustainable dyeing, while key collaborations show how to use less and reuse more: water saving and circularity, two authentic “kingpins” of Officina39’s mission.
Denim is an extremely versatile fabric that contains within itself infinite expressive possibilities: in the right hands, it can be transformed into a canvas where sustainable colors and processes are explored, such as those developed by Officina39’s Multicolor Denim Dreaming SS24 collection. Its Creative Leader Juan Manuel Gomezcan precisely combine artistic expression with a thorough technical experience, being able to create inspirations that push the boundaries of both aesthetics and performance while respecting the planet and the people:
Color is key this SS24 season, and experimentation in denim has reached new heights. We have found new ways to translate the indigo process of denim into polychromy: we use vibrant colors to play with different techniques to infuse energy and create a summer collection where indigo achieves multicolored shades”.
The new collection presented at Kingpins Amsterdam (October 19-20)is a powerful combination of several Officina39’ssustainable key technologies:
Aqualess Mission, the combination of four processes that allows garment laundry processes to reduce 75% of the water use, is one of Officina39’s most appreciated technologies and at Kingpins will play a special role in collaboration with BluConnectionto dye Naveena fabrics and garments. BluConnection is a leading producer of pre-reduced liquid indigo: its products and services meet internationally recognized quality standards and align with environmental and social sustainability regulations.
That’s why Officina39 is proud to couple its Aqualess Mission with BluConnection’s top technologies: DenimBlu30, pre-reduced liquid indigo used by denim mills globally to dye denim fabric, and BluWit, a plant-based reducing agent that eliminates the need of hydrosulfite in the dyeing processes.
The result is an easier process to neutralize the garment, optimizing time and consumption (both reduced by 50% compared to a classic neutralization) while maintaining authentic denim.Aqualess Mission, together with Recycrom™, Nebudye D and Smart Bleach, contributes also to the third chapter of The Circle Book, the collaboration project for circular design developed by Officina39, Meidea and Lenzing in recent years.
Kingpins is the perfect stage to present ‘The Circle Book 3 / Re-establish framework’, that involves new partners, supporters and four teams of designers from Mexico, Italy and Argentina for the creation of the outfits. “Transparency is a stepping stone towards a more ethical and responsible fashion industry, and so it has been keyto incorporate this fundamental value throughout the production process, providing traceability through the supply chain, creating a tangible tool for brand expansion and designer awareness, sustainability and forging a responsible mindset for future collections.” excerpt from the general concept ‘The Circle Book 3 / Re-establish framework’.
Circularity is also the key concept of the official Kingpins creative workshop organized by Officina39, The Vintage Showroom and Tintes Egara, “Circular Vintage Shop”: a live dyeing performance to apply Recycrom™in combination with waterless technologies Novapret Sand Dirty and Remover Ind/J-N on Italian brand OVS giveaway overstock garments.