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Portland, Oregon – A small company selling Japanese-crafted socks in the United States has provided a welcome leg up to leading regional producers in western Japan, bringing new business to an industry that is struggling to secure its future.

Maari Wada, 47, president of Live Your Color, has found a niche for her signature item — fashionable, made-to-last socks with Japanese-themed motifs — that she sells in the United States, where mass-produced, mass-consumed fast fashion reigns.

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